At Packard Bell®, we respect the privacy of our users and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and disclose information from users of our website, packard-bell.shop (the “Site”). Please read this Privacy Policy carefully.
Information We Collect
We collect both personal and non-personal information from you when you visit our Site.
Personal information refers to any information that can be used to identify you individually, such as your name, email address, phone number, etc.
Non-personal information refers to information that cannot be used to identify you, such as demographic data (e.g. age, gender, etc.), browser information, device information, etc.
Information You Provide Directly to Us
We collect personal information when you:
- Create an account on our Site
- Make a purchase or place an order
- Sign up for our newsletter
- Participate in forums, chats, or other social features
- Contact us with inquiries
- Submit reviews or other user-generated content
The personal information we collect may include:
- Name
- Email address
- Phone number
- Address
- Payment information (credit card number, billing address, etc.)
- Order information (items purchased, date, delivery address, etc.)
- Account credentials (username, password, etc.)
- Communications with our customer service team
Information We Collect Automatically
We also automatically collect certain non-personal information from you when you access or use our Site. This information helps us improve our Site and provide a better browsing experience. The non-personal information we collect may include:
- Device information – browser type, operating system, hardware model, screen resolution, language, etc.
- Usage information – browsing history, search history, clickstream data, referring/exit pages, date/time stamps, etc.
- Location information – your computer’s IP address and/or mobile device GPS signal
- Cookies and other tracking technologies – cookies, web beacons, locally stored objects, etc.
We may work with analytics providers to help us understand how our Site is being used. These providers may use cookies and other tracking technologies to collect non-personal information about your online activities.
Information from Other Sources
We may supplement the information we collect with data from third-party sources to better understand our users and provide more relevant content. For example, we may receive demographic data about our users from analytics providers or publicly available databases.
How We Use Your Information
We use your personal and non-personal information in the following ways:
- Provide and improve the Site
- Complete transactions and send order confirmations
- Send product updates, technical notices, security alerts, and support/administrative messages
- Respond to inquiries and communicate with users
- Send marketing communications that may be tailored to your interests (only with your consent where required by law)
- Administer contests, sweepstakes, promotions, and surveys
- Detect, investigate, and prevent fraudulent or illegal activity
- Comply with legal obligations and enforce our Terms of Use
- Aggregate data for internal analytics and business intelligence
- Establish and manage user accounts
- Identify visitor preferences and personalize site content and ads
Sharing Your Information
We will not share your personal information with third parties without your consent, except in the following circumstances:
- With third-party service providers working on our behalf who help us operate and improve our Site. These providers are given limited access to your information to perform specific tasks on our behalf.
- To comply with legal obligations, enforce our Terms of Use, or protect our rights and safety or that of others.
- In connection with a merger, asset sale, financing, liquidation or bankruptcy where customer information is transferred or shared as a business asset.
- As part of a joint promotion or sponsorship with another company where we make clear at the point of collection who is collecting the information.
- With your explicit consent prior to sharing your information.
We do not sell or rent your personal information to third parties for marketing purposes. However, we may derive insights about our audience to improve our Site and service offerings (e.g. consolidate demographics, interests, and behavior data). These insights do not identify individuals. You have control over your personal information and how it is collected, used, and shared.
Third-Party Sites and Services
Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Privacy Policy but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
Similarly, we use third-party services like Google Analytics to help understand use of the Site. These services have their own privacy policies addressing how they collect, use, and share information. We are not responsible for the privacy policies of third-party service providers.
Security of Your Information
We take reasonable administrative, physical, and electronic measures designed to protect the information you provide to us from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. This includes internal reviews of our data collection, storage, and processing practices. Despite these safeguards, no security system is impenetrable. We cannot guarantee the absolute security of your information.
Children’s Privacy
Our Site is not directed at nor intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us so that we can take steps to delete the information.
Your Choices & Rights
You may access, modify, delete, restrict, and object to the processing of your personal information at any time by contacting us or logging into your account settings. You may also opt-out of receiving marketing communications from us by following the unsubscribe instructions in an email message or adjusting your account settings. Note that we may maintain certain information about you as required by law or for legitimate business purposes.
Under the California Consumer Privacy Act, California residents may:
- Know what personal information we collect, use, and disclose;
- Access their personal information;
- Delete their personal information;
- Opt out of personal information sales; and
- Non-discrimination for exercising their rights.
To make such requests please contact us. We will verify your identity using reasonable security procedures before fulfilling your request.
You may also designate an authorized agent registered with the California Secretary of State to make a request on your behalf. The authorized agent must submit proof you have provided them permission to submit a request.
International Data Transfers
We are headquartered in the United States. Any information you provide may be transferred to and processed on servers located in the U.S. or other countries. Data protection laws vary among countries, with some providing less legal protection than others. We will take appropriate safeguards to protect your personal information consistent with this Policy and applicable law.
Changes to this Policy
We may revise this Privacy Policy from time to time to reflect changes in the law, our information collection and use practices, or advances in technology. If we make any material changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Policy periodically to stay informed about how we collect, use, and share your personal information. Your continued use of our Site constitutes acceptance of those changes.
Contact Us
If you have any questions about our Privacy Policy or information practices, please contact us at:
Packard Bell® Monitor, Computer, Computer Screen, Laptop
123 Main St.
Anytown, CA 12345
[email protected]
Last Updated
This Privacy Policy was last updated on January 1, 2023.
